Special Issue: Innovation Strategies and Marketing

被引：0

作者：

Gatignon, Hubert ^{[1
]}

Gotteland, David ^{[2
]}

Haon, Christophe ^{[2
]}

机构：

[1] INSEAD, Fontainebleau, France

[2] Grenoble Ecole Management, Grenoble, France

来源：

RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION | 2016年 / 31卷 / 03期

关键词：

D O I：

10.1177/2051570716662563

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：2 / 5

页数：4

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