ANALYSIS OF EFFECTS OF INFORMATION LOAD

被引：71

作者：

WILKIE, WL ^{[1
]}

机构：

[1] UNIV FLORIDA,COLL BUSINESS ADM,GAINESVILLE,FL 32601

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 04期

关键词：

D O I：

10.2307/3151298

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：462 / 466

页数：5

共 10 条

[1] COMPARATIVE ANALYSIS OF ATTITUDINAL PREDICTIONS OF BRAND PREFERENCE [J].

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[3] IMPORTANCE OF DIFFERENTIAL WEIGHTS IN MULTIPLE ATTRIBUTE MODELS OF CONSUMER ATTITUDE [J].

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LEHMANN, DR .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (02) :141-145

[4]

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[5] MEASURE VALIDATION IN MARKETING [J].

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RAY, ML .

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[6] BRAND CHOICE BEHAVIOR AS A FUNCTION OF INFORMATION LOAD [J].

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KOHN, CA .

JOURNAL OF MARKETING RESEARCH, 1974, 11 (01) :63-69

[7] TELEVISION SHOW PREFERENCE - APPLICATION OF A CHOICE MODEL [J].

LEHMANN, DR .

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[8]

PESSEMIER EA, 1973, 346 PURD U KRANN GRA

[9] ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING [J].

WILKIE, WL ;

GARDNER, DM .

JOURNAL OF MARKETING, 1974, 38 (01) :38-47

[10] ISSUES IN MARKETINGS USE OF MULTI-ATTRIBUTE ATTITUDE MODELS [J].

WILKIE, WL ;

PESSEMIER, EA .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (04) :428-441

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