LOGICALLY CONSISTENT MARKET SHARE MODELS

被引:45
作者
NAERT, PA
BULTEZ, A
机构
[1] EUROPEAN INST ADV STUDIES MANAGEMENT,BRUSSELS,BELGIUM
[2] UNIV ANTWERP,ST IGNATIUS FAC,ANTWERP,BELGIUM
[3] FUCAM,MONS,BELGIUM
关键词
D O I
10.2307/3149706
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:334 / 340
页数:7
相关论文
共 14 条
[1]   MULTIVARIATE ANALYSIS OF SALES RESPONSES OF COMPETING BRANDS TO ADVERTISING [J].
BECKWITH, NE .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) :168-176
[2]  
BECKWITH NE, 1970, THESIS PURDUE U
[3]  
HARTUNG PH, 1965, MANAGEMENT SCIENCE A, V2, P231
[4]  
KUEHN AA, 1966, SCI TECHNOLOGY MARKE, P185
[5]   COMPUTER ON-LINE MARKETING MIX MODEL [J].
LAMBIN, JJ .
JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) :119-126
[6]   MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS [J].
LITTLE, JDC .
MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08) :B466-B485
[7]   ESTIMATION AND INFERENCE FOR LINEAR MODELS IN WHICH SUBSETS OF DEPENDENT VARIABLE ARE CONSTRAINED [J].
MCGUIRE, TW ;
FARLEY, JU ;
LUCAS, RE ;
RING, LW .
JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1968, 63 (324) :1201-&
[8]  
NAERT PA, 1972, AGGREGATE RETAIL OUT, V6
[9]  
NAKANISHI M, 1972, MEASUREMENT SALES PR, V3
[10]  
SCHMALENSEE RL, 1970, THESIS MASSACHUSETTS