INCREASING RESPONSE TO INDUSTRIAL MAIL SURVEYS

被引：23

作者：

LONDON, SJ

DOMMEYER, CJ

机构：

[1] CALIF STATE UNIV NORTHRIDGE,SCH BUSINESS,DEPT MKT,NORTHRIDGE,CA 91330

[2] CALIF STATE UNIV NORTHRIDGE,SCH BUSINESS ADM & ECON,NORTHRIDGE,CA 91330

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1990年 / 19卷 / 03期

关键词：

D O I：

10.1016/0019-8501(90)90015-N

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper reports the results of two mail survey experiments that were conducted with design engineers. In the first study, engineers were randomly assigned to receive either a standard appeal, a sweepstakes appeal, or a sweepstakes and gift appeal. The second study revealed that including a dollar in the cover letter can vastly increase the response rate to an industrial survey. Suggestions for future researchers are offered. © 1990.

引用

页码：235 / 241

页数：7

共 18 条

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