Strategic social marketing

被引：3

|

作者：

Roy, Abhijit ^{[1
]}

机构：

[1] Univ Scranton, Mkt, Scranton, PA 18510 USA

来源：

JOURNAL OF INTERNATIONAL CONSUMER MARKETING | 2016年 / 28卷 / 01期

关键词：

D O I：

10.1080/08961530.2015.1089120

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：73 / +

页数：2

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