Strategic social marketing

被引：3
|
作者：
Roy, Abhijit [1 ]
机构：
[1] Univ Scranton, Mkt, Scranton, PA 18510 USA
来源：
JOURNAL OF INTERNATIONAL CONSUMER MARKETING | 2016年 / 28卷 / 01期
关键词：
D O I：
10.1080/08961530.2015.1089120
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：73 / +
页数：2
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