RELATIONSHIP BETWEEN ANXIETY AND POSITIVE AND NEGATIVE ADVERTISING APPEALS

被引：33
作者：
WHEATLEY, JJ [1 ]
OSHIKAWA, S [1 ]
机构：
[1] UNIV WASHINGTON,SEATTLE,WA
来源：
JOURNAL OF MARKETING RESEARCH | 1970年 / 7卷 / 01期
关键词：
D O I：
10.2307/3149511
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：85 / 89
页数：5
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