SURROGATE INDICATORS AND DECEPTION IN ADVERTISING

被引：21

作者：

COHEN, D ^{[1
]}

机构：

[1] HOFSTRA UNIV,HEMPSTEAD,NY 11550

来源：

关键词：

D O I：

10.2307/1251034

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：10 / 15

页数：6

相关论文

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ENGEL JF, 1968, CONSUMER BEHAVIOR

[9]

*EVERSHARP INC, 1970, TRADE REGULATION APR

[10]

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