WHEN CHOICE MODELS FAIL - COMPENSATORY MODELS IN NEGATIVELY CORRELATED ENVIRONMENTS

被引：90
作者：
JOHNSON, EJ
MEYER, RJ
GHOSE, S
机构：
[1] UNIV CALIF LOS ANGELES, ANDERSON GRAD SCH MANAGEMENT, LOS ANGELES, CA 90024 USA
[2] UNIV WISCONSIN, SCH BUSINESS ADM, MILWAUKEE, WI 53201 USA
来源：
JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 03期
关键词：
D O I：
10.2307/3172899
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：255 / 270
页数：16
相关论文
共 45 条
[1]   COMMERCIAL USE OF CONJOINT-ANALYSIS - A SURVEY [J].
CATTIN, P ;
WITTINK, DR .
JOURNAL OF MARKETING, 1982, 46 (03) :44-53
[2]  
CHAKRAVARTI D, 1983, ADV CONSUM RES, V10, P289
[3]  
Corstjens M. L., 1983, MARKET SCI, V2, P19
[4]   SOME EFFECTS OF DIFFERING INFORMATION-PROCESSING STRATEGIES ON HUSBAND-WIFE JOINT DECISIONS [J].
CURRY, DJ ;
MENASCO, MB .
JOURNAL OF CONSUMER RESEARCH, 1979, 6 (02) :192-203
[5]   INDEXING PRODUCT QUALITY - ISSUES, THEORY, AND RESULTS [J].
CURRY, DJ ;
FAULDS, DJ .
JOURNAL OF CONSUMER RESEARCH, 1986, 13 (01) :134-145
[6]  
CURRY DJ, 1981, DECISION SCI, V12, P502
[7]   LINEAR-MODELS IN DECISION-MAKING [J].
DAWES, RM ;
CORRIGAN, B .
PSYCHOLOGICAL BULLETIN, 1974, 81 (02) :95-106
[8]   USE OF NONLINEAR, NONCOMPENSATORY MODELS IN DECISION MAKING [J].
EINHORN, HJ .
PSYCHOLOGICAL BULLETIN, 1970, 73 (03) :221-230
[9]   LINEAR-REGRESSION AND PROCESS-TRACING MODELS OF JUDGMENT [J].
EINHORN, HJ ;
KLEINMUNTZ, DN ;
KLEINMUNTZ, B .
PSYCHOLOGICAL REVIEW, 1979, 86 (05) :465-485
[10]  
Engel J., 1982, CONSUMER BEHAV, V4th
12345