PROMOTION TOOLS USED BY HOUSEHOLD DEALING WITH FARM TOURISM IN THE KUJAWY AND POMERANIE PROVINCES OF POLAND

被引：0

作者：

Zajdel, Malgorzata ^{[1
]}

Michalcewicz, Malgorzata ^{[1
]}

机构：

[1] Univ Technol & Life Sci, Fac Management, Bydgoszcz, Poland

来源：

JOURNAL OF CENTRAL EUROPEAN AGRICULTURE | 2008年 / 9卷 / 04期

关键词：

farm tourism household; information technology; Internet tools; promotion;

D O I：

暂无

中图分类号：

S8 [畜牧、动物医学、狩猎、蚕、蜂];

学科分类号：

0905 ;

摘要：

The aim of article was to show the importance of information technology in a farm tourism household. The research focused on the use of internet tools for self-development and promotion. It has been concluded that in spite of availability of many tools and technology, the promotion potential of farms in Kujawsko-Pomorskie region is not fully exercised. Thus, development of some districts could be affected.

引用

页码：733 / 741

页数：9

共 8 条

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