POST-PURCHASE REINFORCEMENT AND BACK-OUT BEHAVIOR

被引：16

作者：

DONNELLY, JH ^{[1
]}

IVANCEVICH, JM ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,LEXINGTON,KY

来源：

关键词：

D O I：

10.2307/3150304

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：399 / 400

页数：2

共 10 条

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[2] AUTOMOBILE BUYER AFTER PURCHASE
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[J]. JOURNAL OF MARKETING, 1967, 31 (03) : 12 - 16
[3] POSTDECISION EXPOSURE TO RELEVANT INFORMATION
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GUTTMAN, I
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[J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1957, 54 (01): : 98 - 102
[4] ARE AUTOMOBILE PURCHASERS DISSONANT CONSUMERS
ENGEL, JF
[J]. JOURNAL OF MARKETING, 1963, 27 (02) : 55 - 58
[5] ENGEL JF, 1968, CONSUMER BEHAVIOR, P510
[6] FESTINGER L, 1957, THEORY COGNITIVE DIS, pCH1
[7] EXPERIMENT ON CONSUMER DISSONANCE
HOLLOWAY, RJ
[J]. JOURNAL OF MARKETING, 1967, 31 (01) : 39 - 43
[8] KERLINGER FN, 1966, FOUNDATIONS BEHAVIOR, pCH3
[9] COGNITIVE CONSISTENCY AND ATTITUDE-CHANGE
MCGUIRE, WJ
[J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1960, 60 (03): : 345 - 353
[10] SELECTIVITY IN EXPOSURE TO INFORMATION
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ARONSON, E
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[J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1959, 59 (02): : 250 - 253