EVOLVING FOOD MARKETING SYSTEMS IN RECOVERING ECONOMIES: SOME LESSONS FROM CROATIA'S GAVRILOVIC AND EMERGING 'OLDIES-BUT-GOODIES'

被引：0

作者：

Shultz, Clifford J., II ^{[1
]}

Crnjak-Karanovic, Biljana ^{[2
]}

Renko, Sanda ^{[3
]}

机构：

[1] Arizona State Univ, Tempe, AZ 85287 USA

[2] Sveucilista Splitu, Ekonom Fak, Split, Croatia

[3] Sveucilista Zagrebu, Ekonom Fak, Zagreb, Croatia

来源：

EKONOMSKI PREGLED | 2005年 / 56卷 / 11期

关键词：

marketing food system; recovering economies and / or transitional economies; Gavrilovic; longitudinal research;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilovic, an established and historically successful company, i.e., an "Oldie-but-Goody," is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia's food marketing system, and shares some lessons and best practices from Gavrilovic.

引用

页码：996 / 1012

页数：17