THE PORTRAYAL OF MEN AND WOMEN IN UNITED-STATES TELEVISION COMMERCIALS - A RECENT CONTENT-ANALYSIS AND TRENDS OVER 15 YEARS

被引：137

作者：

BRETL, DJ

CANTOR, J

机构：

来源：

关键词：

D O I：

10.1007/BF00287963

中图分类号：

B844 [发展心理学（人类心理学）];

学科分类号：

040202 ;

摘要：

引用

页码：595 / 609

页数：15

共 22 条

[1]

CALLAN M, 1976, ADVERTISING AGE 1004, P75

[2]

Courtney A. E., 1983, SEX STEREOTYPING ADV

[3] SELLING WOMEN, SELLING BLACKS [J].

CULLEY, JD ;

BENNETT, R .

[4]

DOMINICK JR, 1972, J BROADCASTING, V16, P259

[5]

Embree Alice, 1970, SISTERHOOD IS POWERF

[6]

GERBNER G, 1979, WOMEN MINORITIES TEL

[7]

Hennessee J. A., 1972, NEW YORK TIMES MAGAZ, P12

[8]

HENNESSEE JA, 1972, NY TIMES MAGAZI 0528, P48

[9]

KIMBALL MM, 1986, IMPACT TELEVISION

[10]

KNILL BJ, 1981, INT J WOMENS STUD, V4, P497