A PROCESS-TRACING STUDY OF BRAND EXTENSION EVALUATION

被引：509
作者：
BOUSH, DM
LOKEN, B
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1991年 / 28卷 / 01期
关键词：
D O I：
10.2307/3172723
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：16 / 28
页数：13
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