IMPACT OF PHYSICALLY ATTRACTIVE MODELS ON ADVERTISING EVALUATIONS

被引：470

作者：

BAKER, MJ ^{[1
]}

CHURCHILL, GA ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 04期

关键词：

D O I：

10.2307/3151194

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：538 / 555

页数：18

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