MARKETING-RESEARCH AND NEW PRODUCT FAILURE RATE

被引：95
作者：
CRAWFORD, CM [1 ]
机构：
[1] UNIV MICHIGAN,GRAD SCH BUSINESS ADM,ANN ARBOR,MI 48104
来源：
JOURNAL OF MARKETING | 1977年 / 41卷 / 02期
关键词：
D O I：
10.2307/1250634
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：51 / 61
页数：11
相关论文
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