EFFECTS OF MERCHANDISING AND TEMPORARY PROMOTIONAL ACTIVITIES ON SALES OF FRESH FRUITS AND VEGETABLES IN SUPERMARKETS

被引：92

作者：

CURHAN, RC ^{[1
]}

机构：

[1] BOSTON UNIV,BOSTON,MA 02215

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 03期

关键词：

D O I：

10.2307/3151144

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：286 / 294

页数：9

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JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :270-276