MEASURING PROFITABILITY OF ADVERTISING - EMPIRICAL STUDY

被引：38
|
作者：
LAMBIN, JJ
机构：
来源：
JOURNAL OF INDUSTRIAL ECONOMICS | 1969年 / 17卷 / 02期
关键词：
D O I：
10.2307/2097764
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
引用
收藏
页码：86 / 103
页数：18
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