MEASURING PROFITABILITY OF ADVERTISING - EMPIRICAL STUDY

被引：38

|

作者：

LAMBIN, JJ

机构：

来源：

JOURNAL OF INDUSTRIAL ECONOMICS | 1969年 / 17卷 / 02期

关键词：

D O I：

10.2307/2097764

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

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页码：86 / 103

页数：18

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