Advertising & Promotion. An Integrated Marketing Communications Approach

被引：0

作者：

Nielsen, Martin

机构：

来源：

CORPORATE COMMUNICATIONS | 2012年 / 17卷 / 03期

关键词：

D O I：

10.1108/ccij.2012.16817caa.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页数：8

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