A MODEL AND MEASUREMENT METHODOLOGY FOR PREDICTING INDIVIDUAL CONSUMER CHOICE

被引：46

作者：

BATSELL, RR ^{[1
]}

LODISH, LM ^{[1
]}

机构：

[1] UNIV PENN,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.2307/3151309

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 12

页数：12

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