CONVERGENT GENRES IN MODERN PERIODICALS

The focus of this article is on the trends in the development of new convergent media genres. Undoubtedly, creative activity and mobility of journalists will find their embodiment in search for the new forms of self-expression. Modern Internet-communication allows to freely relate the different ways of informing, and also to synthesize a "picture of the world". The genre's model group "Interview" plays an important role in the proposed study: interview-sketch, interview-essay, interview-commentary, interview-talk-show. Interview-sketch and interview-essay, as well as the classic genres of sketches and essays, are complementary. New perspectives are opened in the study of intertextual categories, which reflects the principles "text in the text" and "genre in the genre". Interview-commentary is one of the most popular convergent genres: it serves expanding stylistic borders due to different ways and methods of structuring the commenting text. Printed format of the interview talk-show is particularly noteworthy, because it is becoming more and more competitive in the media market of television shows. Setting the "opening" columns lets readers perceive the specific topics open for discussion. Conversation context depends on the author's delivery of information. Printed media format does not limit the scenic borders of talk shows, but opens up the new possibilities for journalistic experiments and innovation. Convergence and interactivity are an inalienable parts of modern people's thought actively implemented in journalism. Media picture of the world is oversaturated with information, and ideally selected genre helps to find a new fact in the news space or interpret and comment on the events.