Emotions in the Classroom: Examining Environmental Factors and Student Satisfaction

Education shares many similarities with service delivery in the business sector. The student often experiences the total service within the classroom. Marketers in retail stores and the hotel and hospitality industry have long acknowledged the ability of the physical environment to influence behaviors and therefore make concerted efforts to create environments that generate emotional responses from consumers. This research considers the role that environmental factors and students' affective responses play in contributing to overall student satisfaction. Implications for higher education are provided.