TELEVISION PROGRAM TYPES

[1] DIXCY TG, 1967, THESIS U PENNSYLVANI

[2] EHRENBERG ASC, 1968, J ADVERTISING RES, V8, P55

[3] FRANK RE, UNPUBLISHED PAPER

[4] DUPLICATION OF TELEVISION VIEWING BETWEEN AND WITHIN CHANNELS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 169 - 178

[5] Harman H.H., 1967, MODERN FACTOR ANAL

[6] THE VARIMAX CRITERION FOR ANALYTIC ROTATION IN FACTOR-ANALYSIS [J]. PSYCHOMETRIKA, 1958, 23 (03) : 187 - 200

[7] KIRSCH AD, 1962, J ADVERTISING RES, V2, P29

[8] SPIER A, 1968, THESIS U PENNSYLVANI

[9] SWANSON CE, 1967, J ADVERTISING RES, V7, P8

[10] WELLS WD, 1969, J ADVERTISING RES, V9, P21

[1] DIXCY TG, 1967, THESIS U PENNSYLVANI

[2] EHRENBERG ASC, 1968, J ADVERTISING RES, V8, P55

[3] FRANK RE, UNPUBLISHED PAPER

[4] DUPLICATION OF TELEVISION VIEWING BETWEEN AND WITHIN CHANNELS [J]. JOURNAL OF MARKETING RESEARCH, 1969, 6 (02) : 169 - 178

[5] Harman H.H., 1967, MODERN FACTOR ANAL

[6] THE VARIMAX CRITERION FOR ANALYTIC ROTATION IN FACTOR-ANALYSIS [J]. PSYCHOMETRIKA, 1958, 23 (03) : 187 - 200

[7] KIRSCH AD, 1962, J ADVERTISING RES, V2, P29

[8] SPIER A, 1968, THESIS U PENNSYLVANI

[9] SWANSON CE, 1967, J ADVERTISING RES, V7, P8

[10] WELLS WD, 1969, J ADVERTISING RES, V9, P21