THE EFFECT OF ADVERTISING ON ATTITUDE ACCESSIBILITY, ATTITUDE CONFIDENCE, AND THE ATTITUDE-BEHAVIOR RELATIONSHIP

被引：243
作者：
BERGER, IE
MITCHELL, AA
机构：
来源：
JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期
关键词：
D O I：
10.1086/209213
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：269 / 279
页数：11
相关论文
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