LOYALTY GROUP SEGMENTATION MODEL FOR BRAND PURCHASING SIMULATION

被引：22

作者：

STARR, MK

RUBINSON, JR

机构：

来源：

关键词：

D O I：

10.2307/3150586

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：378 / 383

页数：6

共 14 条

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[4]

BUTLER DH, 1971, HENDRODYNAMICS FUNDA, pCH2

[5]

BUTLER DH, 1970, HENDRODYNAMICS FUNDA, pCH1

[6]

Frank R., 1972, MARKET SEGMENTATION

[7]

FRANK RE, 1967, J ADVERTISING RES, V7, P27

[8] ENTROPY MODEL OF BRAND PURCHASE BEHAVIOR [J].

HERNITER, JD .

[9] SHORT-TERM PRICE AND DEALING EFFECTS IN SELECTED MARKET SEGMENTS [J].

MASSY, WF ;

FRANK, RE .

[10] MARKET SEGMENT RESPONSE TO MARKETING DECISION VARIABLES [J].

MCCANN, JM .