The Competitiveness of Serbia on the International Tourism Market

One of the indicators of a country's tourism competitiveness is the Travel and Tourism Competitiveness Index (TTCI), produced by the World Economic Forum. The TTCI measures a country's performance by utilizing three sub-indices: 1) Human, Cultural and Natural Resources; 2) the Business Environment and Infrastructure; and 3) the Regulatory Framework. Each of these sub-indices is composed of the fourteen "pillars" of Travel and Tourism Competitiveness. In 2013, Serbia was ranked the 89thcountry amongthe 140 countries for which the Travel and Tourism Competitiveness Index was measured. The paper analyzes the TTCI elements and, apart from assessing the overall quality of Serbia's competitiveness, points to the weakest links of Serbia's competitiveness on the international tourism market. This analysis can serve as a guideline, proposing the critical areasin need ofthe activities that would improve the competitiveness of Serbia on the international tourism market.