RESPONSE RATES AND PERCEIVED QUESTIONNAIRE LENGTH IN MAIL SURVEYS

被引：33

作者：

CHILDERS, TL ^{[1
]}

FERRELL, OC ^{[1
]}

机构：

[1] ILLINOIS STATE UNIV,DEPT MANAGEMENT & MKT,NORMAL,IL 61761

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 03期

关键词：

D O I：

10.2307/3150720

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：429 / 431

页数：3

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