A Sharp Drop or a Gentle Slope? Aging, the Elderly, and Mass Media Consumption

被引：0

作者：

Mateo, Florinda D. F. ^{[1
]}

机构：

[1] Univ Philippines, Coll Mass Commun, Dept Commun Res, Quezon City, Philippines

来源：

PLARIDEL | 2005年 / 2卷 / 01期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Our society puts a premium on youthfulness, and nowhere is this more evident than in mass media and in marketing. But with the so-called longevity revolution and the increasing awareness of social gerontology, not to mention the vast improvement in health care, is there a possibility that the Filipino elderly may yet be the embodiment of Deepak Chopra's "ageless body, timeless mind"? Or will the images of the helpless, unproductive, and senile individual persist? This study takes a look at the Filipino elderly's characteristics and their perceptions of aging. It also seeks to find out their patterns of mass media consumption and how the mass media can possibly contribute to the formation of their self-concepts.

引用

页码：123 / 146

页数：24

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