DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE

[1] Booz Allen Hamilton Inc, 1968, MAN NEW PROD

[2] Calantone RJ, 1977, CONT MARKETING THOUG, P492

[3] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[4] COOPER RG, 1976, MCB MONOGRAPHS EUROP, V10

[5] COOPER RG, 1979, IND MARKETING MANAGE, V8

[6] MARKETING-RESEARCH AND NEW PRODUCT FAILURE RATE [J]. JOURNAL OF MARKETING, 1977, 41 (02) : 51 - 61

[7] DAVIDSON HJ, 1976, HARVARD BUS REV, V54, P117

[8] STUDY OF SUCCESSFUL PROJECTS, UNSUCCESSFUL PROJECTS, AND PROJECTS IN PROCESS IN WEST-GERMANY [J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1976, 23 (03) : 116 - 123

[9] KEY FACTORS AND EVENTS IN INNOVATION PROCESS [J]. RESEARCH MANAGEMENT, 1973, 16 (04): : 8 - 15

[10] HATCH RS, 1957, IND MARKETING, V43, P112

[1] Booz Allen Hamilton Inc, 1968, MAN NEW PROD

[2] Calantone RJ, 1977, CONT MARKETING THOUG, P492

[3] WHY NEW INDUSTRIAL PRODUCTS FAIL [J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326

[4] COOPER RG, 1976, MCB MONOGRAPHS EUROP, V10

[5] COOPER RG, 1979, IND MARKETING MANAGE, V8

[6] MARKETING-RESEARCH AND NEW PRODUCT FAILURE RATE [J]. JOURNAL OF MARKETING, 1977, 41 (02) : 51 - 61

[7] DAVIDSON HJ, 1976, HARVARD BUS REV, V54, P117

[8] STUDY OF SUCCESSFUL PROJECTS, UNSUCCESSFUL PROJECTS, AND PROJECTS IN PROCESS IN WEST-GERMANY [J]. IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, 1976, 23 (03) : 116 - 123

[9] KEY FACTORS AND EVENTS IN INNOVATION PROCESS [J]. RESEARCH MANAGEMENT, 1973, 16 (04): : 8 - 15

[10] HATCH RS, 1957, IND MARKETING, V43, P112