HOUSEHOLD CORRELATES OF BRAND LOYALTY FOR GROCERY PRODUCTS

被引：16

作者：

FRANK, RE ^{[1
]}

DOUGLAS, SP ^{[1
]}

POLLI, RE ^{[1
]}

机构：

[1] UNIV PENN, WHARTON SCH FINANCE & COMMERCE, PHILADELPHIA, PA USA

来源：

关键词：

D O I：

10.1086/295081

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 245

页数：9

相关论文

共 22 条

[1]

BASS FM, 1967, 182 PURD U GRAD SCH

[2]

BROWN G, 1952, ADVERTISING AGE, V23, P46

[3]

Brown G., 1952, ADVERTISING AGE, V23, P53

[4]

BROWN G, 1952, ADVERTISING AGE, V23, P82

[5]

BROWN G, 1952, ADVERTISING AGE, V23, P54

[6]

BROWN G, 1952, ADVERTISING AGE, V23, P76

[7]

BROWN G, 1952, ADVERTISING AGE, V23, P80

[8]

BROWN G, 1952, ADVERTISING AGE, V23, P45

[9]

BROWN G, 1952, ADVERTISING AGE, V23, P56

[10]

BROWN G, 1953, ADVERTISING AGE, V24, P75