Sustainability marketing: US hotels vs. international hotel chains

被引：4

作者：

Brackett, Lana ^{[1
]}

Carr, B. Nathaniel, II ^{[1
]}

机构：

[1] Roger Williams Univ, Gabelli Sch Business, Bristol, RI 02809 USA

来源：

WORLD JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND SUSTAINABLE DEVELOPMENT | 2015年 / 11卷 / 01期

关键词：

Marketing; Sustainability;

D O I：

10.1108/WJEMSD-06-2014-0017

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Purpose - The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing. Design/methodology/approach - A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains. Findings - The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains. Originality/value - This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.

引用

页码：32 / 36

页数：5

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