Sustainability marketing: US hotels vs. international hotel chains

Purpose - The purpose of this paper is to determine whether US-only hotels and US-based international hotel chains similarly promote sustainability marketing. Design/methodology/approach - A qualitative exploratory research study reviewing the web site marketing of the US-only hotels and US-based international hotel chains. Findings - The research indicates that there are differences in the sustainability marketing of US-only and US-based international hotel chains. Originality/value - This is a unique research study. The hotel industry has a diverse body of stateholders due to its large market and impact on sustainability.