Assessing the work under review as a milestone for the problematic sphere of ideology studies in the national political science, L. Polyakov expresses his view that from now on no study of ideology published in Russian that fails to advance this topic above the bar set by G. Musikhin can be qualified as properly scientific. According to the reviewer, within the metaphorical domain "ideologiya.ru", Musikhin's book has all the attributes that can be conveyed by the term benchmarking. However, he by no means thinks that the author "ended the discussion". On the contrary, from his point of view, the author in some sense "opened the discussion". Focusing on the already invented "wheels", "deliciously" described by Musikhin, one can and should go further - especially in the direction of the applied analysis of contemporary Russian ideologies.