The orientation of outer membrane carotenoids from Synechocystis PCC 6714 and Synechococcus PCC 6307 studied by linear dichroism spectrophotometry. Uniaxially oriented, tilted outer membrane films revealed a significant linear dichroism after rotating the polarization vector of the incident light beam, indicating a predominant orientation of the carotenoid transition moments perpendicular to the outer membrane plane. Values for the reduced dichroism at the absorbance maxima presented a linear correlation to a function of the tilt angle (sin2-alpha).