CREATING A NEW NEWS Opportunities on the internet for broader and deeper journalism

Drawing upon two established ideas, the concept of the long tail from statistics and the concept of an agenda from agenda-setting theory, this issue will describe horizontal and vertical strategies that provide a platform for both planning and then evaluating through formal research broad programs of systematic experimentation with new forms of content. These new forms do not change the fundamental values of journalism, but they do offer an opportunity for creating an enhanced news package on the internet that is compelling journalism.