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ADVERTISING EFFECTIVENESS MEASUREMENT FOR CONTRIBUTION-BASED COMPENSATION
被引:0
作者
:
SEGGEV, E
论文数:
0
引用数:
0
h-index:
0
SEGGEV, E
机构
:
来源
:
JOURNAL OF ADVERTISING RESEARCH
|
1992年
/ 32卷
/ 04期
关键词
:
D O I
:
暂无
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:73 / 78
页数:6
相关论文
共 6 条
[1]
DAGNOLI J, 1990, ADVERTISING AGE 0723
[2]
LEVIN G, 1990, ADVERTISING AGE 0709
[3]
LEVIN G, 1990, ADVERTISING AGE 0618
[4]
REINHARD K, 1990, ADVERTISING AGE 0611
[5]
SEGGEV E, 1982, J ADVERTISING RES, V22, P37
[6]
BRAND ASSORTMENT AND CONSUMER BRAND CHOICE
SEGGEV, E
论文数:
0
引用数:
0
h-index:
0
机构:
SYRACUSE UNIV,SYRACUSE,NY 13210
SYRACUSE UNIV,SYRACUSE,NY 13210
SEGGEV, E
[J].
JOURNAL OF MARKETING,
1970,
34
(04)
: 18
-
24
←
1
→
共 6 条
[1]
DAGNOLI J, 1990, ADVERTISING AGE 0723
[2]
LEVIN G, 1990, ADVERTISING AGE 0709
[3]
LEVIN G, 1990, ADVERTISING AGE 0618
[4]
REINHARD K, 1990, ADVERTISING AGE 0611
[5]
SEGGEV E, 1982, J ADVERTISING RES, V22, P37
[6]
BRAND ASSORTMENT AND CONSUMER BRAND CHOICE
SEGGEV, E
论文数:
0
引用数:
0
h-index:
0
机构:
SYRACUSE UNIV,SYRACUSE,NY 13210
SYRACUSE UNIV,SYRACUSE,NY 13210
SEGGEV, E
[J].
JOURNAL OF MARKETING,
1970,
34
(04)
: 18
-
24
←
1
→