ADVERTISING EFFECTIVENESS MEASUREMENT FOR CONTRIBUTION-BASED COMPENSATION

被引:0
作者
SEGGEV, E
机构
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:73 / 78
页数:6
相关论文
共 6 条
  • [1] DAGNOLI J, 1990, ADVERTISING AGE 0723
  • [2] LEVIN G, 1990, ADVERTISING AGE 0709
  • [3] LEVIN G, 1990, ADVERTISING AGE 0618
  • [4] REINHARD K, 1990, ADVERTISING AGE 0611
  • [5] SEGGEV E, 1982, J ADVERTISING RES, V22, P37
  • [6] BRAND ASSORTMENT AND CONSUMER BRAND CHOICE
    SEGGEV, E
    [J]. JOURNAL OF MARKETING, 1970, 34 (04) : 18 - 24