COMPETITIVE REACTIONS TO MARKET ENTRY - EXPLAINING INTERFIRM DIFFERENCES

被引：88
作者：
GATIGNON, H
ANDERSON, E
HELSEN, K
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 01期
关键词：
D O I：
10.2307/3172668
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：44 / 55
页数：12
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