MODELING INERTIA AND VARIETY SEEKING TENDENCIES IN BRAND CHOICE BEHAVIOR

被引：118
作者：
BAWA, K
机构：
来源：
MARKETING SCIENCE | 1990年 / 9卷 / 03期
关键词：
D O I：
10.1287/mksc.9.3.263
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：263 / 278
页数：16
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