MANAGING ASSETS AND SKILLS - THE KEY TO A SUSTAINABLE COMPETITIVE ADVANTAGE

被引：158
作者：
AAKER, DA
机构：
来源：
CALIFORNIA MANAGEMENT REVIEW | 1989年 / 31卷 / 02期
关键词：
D O I：
10.2307/41166561
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：91 / 106
页数：16
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