MONEY TALKS - PERCEIVED ADVERTISING EXPENSE AND EXPECTED PRODUCT QUALITY

被引：258

作者：

KIRMANI, A ^{[1
]}

WRIGHT, P ^{[1
]}

机构：

[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305

来源：

JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 03期

关键词：

D O I：

10.1086/209220

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：344 / 353

页数：10

共 23 条

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