DEGREES OF PRODUCT NEWNESS AND EARLY TRIAL

被引：19

作者：

DONNELLY, JH ^{[1
]}

ETZEL, MJ ^{[1
]}

机构：

[1] UNIV KENTUCKY,DEPT BUSINESS ADM,KNOXVILLE,TN 37916

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 03期

关键词：

D O I：

10.2307/3149697

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：295 / 300

页数：6

共 21 条

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[2]

BELL WE, 1964, WIN P C AM MARK ASS, P85

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BLAKE, B ;

PERLOFF, R ;

HESLIN, R .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (04) :483-486

[4]

Bruner J. S., 1956, STUDY THINKING

[5] COGNITIVE RISK AND ENVIRONMENTAL-CHANGE [J].

BRUNER, JS ;

TAJFEL, H .

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[6] SOCIAL CHARACTER AND ACCEPTANCE OF NEW PRODUCTS [J].

DONNELLY, JH .

JOURNAL OF MARKETING RESEARCH, 1970, 7 (01) :111-113

[7]

FRANK RE, 1964, WIN P C AM MARK ASS, P312

[8]

HAYES SP, 1959, FOUNDATION RESEARCH

[9] MULTIPLE-INDICANT APPROACH FOR STUDYING NEW PRODUCT ADOPTERS [J].

JACOBY, J .

JOURNAL OF APPLIED PSYCHOLOGY, 1971, 55 (04) :384-&

[10] PERSONALITY AND INNOVATION PRONENESS [J].

JACOBY, J .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) :244-247

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