THE CUSTOMER CONTACT APPROACH TO SERVICES - THEORETICAL BASES AND PRACTICAL EXTENSIONS

被引：306

作者：

CHASE, RB

机构：

来源：

关键词：

D O I：

10.1287/opre.29.4.698

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：698 / 706

页数：9

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