IS THERE A GENERALIZED PRICE-QUALITY RELATIONSHIP

被引：81

作者：

GARDNER, DM ^{[1
]}

机构：

[1] UNIV ILLINOIS,DEPT BUSINESS ADM,URBANA,IL

来源：

关键词：

D O I：

10.2307/3149770

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：241 / 243

页数：3

共 13 条

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GABOR, A ;

GRANGER, CWJ .

[2]

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[3]

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[4]

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[5]

GABOR A, 1964, J ADVERTISING RESEAR, V6, P40

[6]

GARDNER DM, 1970, J RETAILING, V46, P25

[7]

KIRK RE, 1968, EXPTL DESIGN PROCEDU

[8] A NOTE ON SOME EXPERIMENTAL FINDINGS ABOUT THE MEANINGS OF PRICE [J].

Leavitt, Harold J. .

[9] PRICE-QUALITY RELATIONSHIP IN AN EXPERIMENTAL SETTING [J].

MCCONNELL, JD .

[10]

Osgood C. E., 1957, MEASUREMENT MEANING