Differences in the adoption of electronic commerce between countries

被引：9
作者：
Sanchez Torres, Javier A. [1 ]
Arroyo-Canada, Francisco-Javier [1 ]
机构：
[1] Univ Barcelona, Dept Empresa, Barcelona, Spain
来源：
SUMA DE NEGOCIOS | 2016年 / 7卷 / 16期
关键词：
Adoption; e-Commerce; Digital divide; Consumer behaviour; Internet; Innovation;
D O I：
10.1016/j.sumneg.2016.02.008
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of this paper is to examine the moderating effects in the adoption of e-commerce as the diffusion state in a country, emphasising the characteristics presented by each country according to the development of this commercial channel. Secondary exploratory data analysis showed primary relationships of development of e-commerce adoption and variables used to describe it, such as social influence and expectations of effort. (C) 2016 Fundacion Universitaria Konrad Lorenz. Published by Elsevier Espana, S.L.U.
引用
收藏
页码：141 / 150
页数：10
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