PROMOTIONAL EFFECTS ON A HIGH-INVOLVEMENT VERSUS LOW-INVOLVEMENT ELECTORATE

[1] Aaker D.A., 1975, ADVERTISING MANAGEME

[2] COLLEY RH, 1961, DEFINING ADVERTISING

[3] DIXON WJ, 1957, INTRO STATISTICAL AN

[4] ELDERSVELD SJ, 1954, PUBLIC OPINION PROPA, P532

[5] THE FUNCTIONAL-APPROACH TO THE STUDY OF ATTITUDES [J]. PUBLIC OPINION QUARTERLY, 1960, 24 (02) : 163 - 204

[6] Katz D., 1959, PSYCHOL STUDY SCI, P423

[7] Krech D., 1962, INDIVIDUAL SOC

[8] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[9] MEASUREMENT OF ADVERTISING INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (04) : 583 - 596

[10] KRUGMAN HE, 1977, 8TH ANN ATT RES C LA

[1] Aaker D.A., 1975, ADVERTISING MANAGEME

[2] COLLEY RH, 1961, DEFINING ADVERTISING

[3] DIXON WJ, 1957, INTRO STATISTICAL AN

[4] ELDERSVELD SJ, 1954, PUBLIC OPINION PROPA, P532

[5] THE FUNCTIONAL-APPROACH TO THE STUDY OF ATTITUDES [J]. PUBLIC OPINION QUARTERLY, 1960, 24 (02) : 163 - 204

[6] Katz D., 1959, PSYCHOL STUDY SCI, P423

[7] Krech D., 1962, INDIVIDUAL SOC

[8] THE IMPACT OF TELEVISION ADVERTISING - LEARNING WITHOUT INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1965, 29 (03) : 349 - 356

[9] MEASUREMENT OF ADVERTISING INVOLVEMENT [J]. PUBLIC OPINION QUARTERLY, 1966, 30 (04) : 583 - 596

[10] KRUGMAN HE, 1977, 8TH ANN ATT RES C LA