SHARP - SHELF ALLOCATION FOR RETAILERS PROFIT

被引：124
作者：
BULTEZ, A
NAERT, P
机构：
[1] EUROPEAN INST ADV STUDIES MANAGEMENT,BRUSSELS,BELGIUM
[2] INSEAD,FONTAINEBLEAU,FRANCE
来源：
MARKETING SCIENCE | 1988年 / 7卷 / 03期
关键词：
D O I：
10.1287/mksc.7.3.211
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：211 / 231
页数：21
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