New approaches in transportation planning: happiness and transport economics

The measurement of social and psychological phenomena has been advanced by recent progress in the fields of behavioural economics and hedonic psychology. In addition, the increased interest in understanding how individuals perceive their own quality of life, has led to investigating the relations between various macro and individual level variables, generically subsumed as happiness. For many "happiness is considered to be an ultimate goal in life" and it plays an important role in the way people perceive the overall society they live in. Therefore, social scientists and behavioural economists are now stressing the importance of well-being measures, related to people's evaluations of their quality of life in addition to economic indicators. In the transport sector, project evaluation is mainly based on cost-benefit analyses using economic indicators. However, any provided transportation project/service impacts the quality of the travel experience, the well-being of travellers and their travel behaviour. Competitiveness of modes may be also affected by the promotion of derived or experienced travellers' well-being. Thus, existing behavioural travel choice models should be enhanced with regards to their behavioural validity incorporating the impacts of travelling happiness/satisfaction. This study aims to understand and model the impact of stated (anticipated) happiness in the decision choice between a private transport mode-car, and a public transport mode-metro.