NEW BRANDS AND THE EXISTING MARKET

被引:0
作者
EHRENBERG, ASC [1 ]
机构
[1] NYU, STERN SCH, NEW YORK, NY 10003 USA
来源
JOURNAL OF THE MARKET RESEARCH SOCIETY | 1991年 / 33卷 / 04期
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中图分类号
F [经济];
学科分类号
02 ;
摘要
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页码:285 / 299
页数:15
相关论文
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