DIFFERENTIATION - BEGIN WITH THE CONSUMER

被引：8

作者：

FULMER, WE ^{[1
]}

GOODWIN, J ^{[1
]}

机构：

[1] UNIV VIRGINIA,COLGATE DARDEN GRAD SCH BUSINESS,CHARLOTTESVILLE,VA 22903

来源：

关键词：

D O I：

10.1016/0007-6813(88)90055-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：55 / 63

页数：9

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